ONLINE COURSE

Content Rockstar Logo

The course that will make you a content marketing

Start generating better quality leads, attracting your ideal clients and making your life easier.

CONTENT MARKETING: a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

ROCKSTAR: (figuratively, sometimes used attributively) A person who is renowned or revered in his or her field of accomplishment.

Do you wish you could

Remove the overwhelm of knowing what and when to post

Save time and start enjoying creating content

Start posting on social media with confidence

Use your content to actually drive business results

Develop a badass content strategy

You're in the

Claire Moorhead

INTRODUCING

Content Rockstar

This course has been designed to help freelancers and small businesses to nail their content marketing.

Content marketing is a crucial part of a marketing strategy and by getting this right you will feel more empowered and more confident about showing up on social media.

Not only that, you will save time; no more wondering what to post as you will start posting with intention, generate better quality leads and sell more authentically to your ideal clients.

Once you've finished this easy-to-follow course, your content strategy will be clear and cohesive. You won't feel as overwhelmed, and you will have all the tools you need to feel like a content rockstar! 

Course Modules

Plus module overview

5

1. Content Marketing 101

Why content marketing is the key to converting your audience into clients

The different types of marketing content your business needs

How to choose the right content for your business

Claire Moorhead Picture Collage (2)

2. Using content pillars

Why we use content pillars

Defining your content pillars

Your content pillar posting ratio

Claire Moorhead

3. Developing your content strategy

Your content objectives

Creating hero content

How to use content to generate leads

Managing a content calendar

How to measure success

Claire Moorhead

4. Creating branded content

Why you need branded graphics

How to easily create branded graphics

The best graphics to boost Instagram engagement

Ah, the world of marketing can seem like a minefield, right? I’m here to make it all easier for you. Whether you need help to launch your business, to develop a new strategy, or if you’d like me to work 'by your side' so your socials and email marketing start delivering results – we’ll nail it together.

5. Writing content

Deciding your tone of voice

How to write good captions

Using CTAs (call to actions)

Using the right hashtags

Claire Moorhead

6. Repurposing content

Why repurposing content is important

How to repurpose content

How to easily resize graphics

Claire Moorhead Co

7. Scheduling content

Why you should schedule your content

The best scheduling tool to use

How to easily schedule across different platforms

Course snapshot

Claire Moorhead

7 x course modules

Video tutorials & platform demos

Work at your own pace

Bonuses

Bonuses

  • Content strategy template

    Easy-to-use Trello template of the content strategy I use and share with clients.

  • Canva templates

    Editable templates of my top-performing Canva graphics.

  • Content checklist

    Checklist to make sure you have everything covered each month. 

Marketing
  • Tech tools

    A list of the best tech tools to use plus subscription discounts.

  • Video demos

    Demos on how to use all of the tech tools.

  • Call to action list

    A list of all the call to actions (CTAs) you should be using to help engagement.

Claire Moorhead

Meet your instructor

Hi, I'm Claire,

In case we haven't met yet, I'm an ex-corporate marketing girl turned freelancer/business owner. After 15 years, I decided to leave the corporate world and chase the dream to work for myself.

I now run a successful marketing business and have that flexible lifestyle that I only used to dream about.

Within 6 months of launching, I had replaced my corporate salary and was working with my ideal clients. How I hear you say? Because I had a good content strategy.

Content marketing, when done well can be a MASSIVE win for your business as it attracts the right clients, builds trust and grows a community around your brand. 

After delivering multiple content strategies for my 1:1 clients, I am so excited to now be able to share this with you in the form of this online course.

I will show you how to quickly build a consistent content schedule, build relationships with your audience, get leads, attract clients and ultimately be a content rockstar! 

 

Investment

ONE TIME PAYMENT

7 easy-to-follow course modules

Video tutorials & platform demos

Canva & Trello templates

Lots of bonuses

£125

Pay in 2

7 easy-to-follow course modules

Video tutorials & platform demos

Canva & Trello templates

Lots of bonuses

£65

x 2

This course is for you if...

You’re a busy business owner who wants to use content more efficiently

You want to build a genuine connection with your audience

You’re looking for sustainable growth 

You would like to position yourself as an expert

This course is not for you if...

You’re not the headspace to learn and invest in your business growth (no judgement here)

You’re more into vanity metrics i.e follower numbers, number of likes

You’re looking for rapid follower growth

You’re not up for sharing your knowledge or serving your community

Are you ready to be a