ONLINE COURSE
The course that will make you a content marketing
Get ready to...
Start posting content intentionally and consistently to build an audience for the long term and turn them into paying clients.
CONTENT MARKETING: a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
ROCKSTAR: (figuratively, sometimes used attributively) A person who is renowned or revered in his or her field of accomplishment.
Oh hey! Can you relate?
You're a busy business owner and really don’t have the time or energy to spend 3 hours writing one Instagram post! A post that then gets a few likes and zilch engagement. What’s the point, right?
I see you.
I started my Instagram business account two years ago. I was posting every single day and not getting much in return. The thought of then adding blog and email marketing to the mix seemed like a far-off dream! Then I realised exactly where I was going wrong. I switched things up and haven't looked back.
I’ve created this course so you can use my proven method to start creating and posting content intentionally and consistently. This strategy will save you time, feel more aligned with your business, and ultimately make you more money.
Do you wish you could
Remove the overwhelm of knowing what and when to post
Start enjoying creating content
Post on social media with confidence
Reduce the amount of time you're spending on your content
Use your content to actually drive business results
You're in the
INTRODUCING
Start creating content that converts
Your content is what connects you with your ideal clients. Content marketing, when done well can be a MASSIVE win for your business as it attracts the right clients, builds trust and grows a community around your brand.
I have replicated my content marketing method so you can start to communicate effectively. You will start attracting those dream clients without having to spend any money on advertising your business.
Once you've finished this easy-to-follow online course, your content strategy will be clear and cohesive. You will save time, feel more joy about sharing your content, and ultimately start making more money.
Say goodbye to content planning overwhelm - you will have all the tools you need to feel like a content rockstar!
Course Modules
Plus module overview
1. Content Marketing 101
Welcome to the world of content marketing. I see you - you're confused about what type of content you should be producing for your business right now. You’re unsure about how this will help you convert your audience into clients, or how to choose the right content for your business.
In this first module, you’ll learn the core concepts of content marketing, including why content marketing is the key to converting your audience into clients and how to choose the right type of content for your business.
What you'll learn:
- Understanding your ideal clients
- The different types of marketing content your business needs
- How to choose the right content for your business
2. Defining Your Content
So, you've heard this buzzword, "Content Pillars". It’s been around for a few years now but you’re wondering if this is still a thing and how this applies to your business.
In this module, you’ll understand how they work wonders to improve your content marketing. You will learn to define your brand and product offering in a way that feels true to you and your audience. You'll explore different ways to communicate what makes your business or brand unique, and the ways for your ideal clients to relate and connect with you better.
What you'll learn:
- Why we use content pillars
- Defining your content pillars
- Your content pillar posting ratio
3. Developing Your Content Strategy
Let’s be honest, the idea of creating content for your business can sometimes seem like a pain. You’re tired of spending ages writing one post for it to be received by tumbleweed. The idea of creating a content strategy seems like a good idea but where to start, right?
In this module, we'll break down the process of planning and creating content that generates results. You have my proven strategy to follow. You will learn how to turn your skills and area of expertise into content that positions you are the expert in your field. By the end of this module, you'll know the exact steps you need to take in order to develop a rockstar strategy so that your ideal clients' enquires start signing up or booking those consultation calls.
What you’ll learn:
- Your content objectives
- How to use content to generate leads
- Managing a content calendar
- How to measure success
4. Creating Branded Content
You can have the best ideas out there but if your graphics don’t look professional, you will struggle to attract and convert those dream clients. If you want your content to standout on social media then you need to start using branded graphics, consistently. Don’t worry, you don’t need to hire a graphic designer, learn Photoshop or spend hours at a time in order to do this.
In this module, you'll learn how to use Canva to create stunning graphics quickly, and easily that can be used time and time again. You will also learn the best graphics to use to boost your Instagram engagement and convert your audience into clients.
What you’ll learn:
- How to use Canva effectively
- How to easily create branded graphics
- The best graphics to boost Instagram engagement
- The best graphics to use to convert clients
5. Writing Your Copy
Writer's block anyone? Yep, we’ve all been there. Keywords, hashtags - what are they? Fear no more.
In this module, you’ll learn all the tips and tricks to make your copywriting and captions sparkle. You’ll learn how to grab your audience’s attention and lead them toward action; how to use call-to-actions and headlines in an impactful way. You’ll also learn how to get your content discovered through the use of the correct keywords and hashtags. Your content will be more effective than ever before and you can confidently share content that gets your audience to take action.
What you’ll learn:
- Deciding your tone of voice
- How to write good captions
- Using CTAs (call to action)
- Using the right keywords and hashtags
6. Repurposing Your Content
Wondering how on earth you're ever going to have time to write a blog, send emails and post on social media every week? Wish there was a way to generate fresh content using content that already exists?
In this module, I’ll show how to take one piece of content and use it in multiple ways across all of your marketing platforms. You’ll learn how to adapt your content for social media or email by using a framework that’s proven successful for every business type. This module is a game-changer. You will not only save time; you will understand the power of repurposing as a tool to build brand consistency.
What you'll learn:
- How to strategically repurpose content
- The framework for repurposing
- How to easily resize graphics
7. Scheduling Content
When it comes to posting on social media, no business owner should be posting on the fly. Posting in real-time often leads to rushed content that you feel you pressured into getting live quickly. This is not coming from a place of intention, and if you’re like me, you might also have the added bonus of a small person trying to distract you at the times you want your posts to go live.
In this module, you will learn the art of scheduling. Scheduling is an essential business practice - for anyone who wants to say sane - and it's one that will help you save time and effort, and make you feel much more in control of what you’re posting and when.
What you’ll learn:
- How to schedule content
- The exception to the rule
- The secret to doing this quickly across different platforms
Course snapshot
7 x course modules
Video tutorials & platform demos
Work at your own pace
Bonuses
Bonuses
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Content strategy template
Easy-to-use Trello template of the content strategy I use and share with clients.
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Canva templates
Editable templates of my top-performing Canva graphics.
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Content checklist
Checklist to make sure you have everything covered each month.
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Tech tools
A list of the best tech tools to use plus subscription discounts.
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Video demos
Demos on how to use all of the tech tools.
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Call to action list
A list of all the call to actions (CTAs) you should be using to help engagement.
Meet your instructor
Hi, I'm Claire,
In case we haven't met yet, I'm an ex-corporate marketing girl turned freelancer/business owner. After 15 years, I decided to leave the corporate world and chase the dream to work for myself.
I now run a successful marketing business and have that flexible lifestyle that I only used to dream about.
Within 6 months of launching, I had replaced my corporate salary and was working with my ideal clients with 90% of new leads coming through social media. How I hear you say? Because I had a good content strategy.
After delivering multiple content strategies for my 1:1 clients, I am so excited to now be able to share this with you in the form of this online course.
I will show you how to quickly build a consistent content schedule, build relationships with your audience, get leads, attract clients and ultimately be a content rockstar!
Investment
ONE TIME PAYMENT
7 easy-to-follow course modules
Video tutorials & platform demos
Canva & Trello templates
Lots of bonuses
£125
Pay in 2
7 easy-to-follow course modules
Video tutorials & platform demos
Canva & Trello templates
Lots of bonuses
£65
x 2
Frequently Asked Questions
This course is for anyone who wants to create content intentionally and have a cohesive plan that they can stick to each week, regardless of your industry type. I have adapted this for e-commerce brands, creative service providers, FinTech & MedTech start-ups - the principles and step-by-step guide remains the same.
This course is for you to take at your own pace. However, if you set an hour aside a day, you could complete this in a week.
Great news - you have lifetime access and will also get any updates or later additions included.
Once you have signed up, you will get instant access to the online training portal. You can get started right away.
I’m confident that you have everything you need in this course to complete this without my support, however, if you would like additional support, you could book a power hour to ask me any burning questions you have.
This course is for you if...
You’re a busy business owner who wants to use content more efficiently
You want to build a genuine connection with your audience
You’re looking for sustainable growth
You would like to position yourself as an expert
This course is not for you if...
You’re not the headspace to learn and invest in your business growth (no judgement here)
You’re more into vanity metrics i.e follower numbers, number of likes
You’re looking for rapid follower growth
You’re not up for sharing your knowledge or serving your community