The wonderful world of marketing is full of acronyms and terms that you may not be familiar with; it can all seem a bit overwhelming at times.

Don’t worry. I’ve broken these down for you below. Feel free to bookmark this page and come back to it whenever you need it.

Above The Fold

Positioned in the upper half of a web page or social media post and visible without scrolling down the page.


A set of mathematical instructions or rules that will produce a result. Example: Facebook determines which content to display on your Newsfeed based on their algorithm.


Hi, I'm Claire. I'm a digital marketing expert, Mum to a boisterous preschooler and your new business bestie. I left the corporate world to help female start-ups and small businesses launch and grow in a way that’s affordable and accessible. In less than a year, I created a successful business that gave me the flexibility I had been craving for years, and I can help you do the same.