Design Beautiful Emails that people actually like getting

I have alway been a fan of email marketing. There’s something about that just feels simple, accessible and easier to navigate than the “wild-west” of social media. And let’s face it - in the fast-paced world of online marketing, staying connected with your audience is essential.

Yes, social media is a place where you can build awareness and get the initial attention of your ideal clients, but email marketing is where the magic really happens.

If you're not already using it, now's the time to build an email list that will turn followers into clients and keep your luxury travel business top-of-mind. And when it comes to the best email marketing platform for luxury travel advisors? I’m here to spill the tea - Flodesk is a game-changer.

Do you really need email marketing?

First things first - why is email marketing such a vital tool in your marketing arsenal?

When done right, email marketing creates deeper, more meaningful connections with your audience. It’s a powerful way to nurture relationships, share insights, promote your services and build trust over time. Social media is fantastic for quick interactions and exposure, but email marketing allows you to speak directly to your audience in their inbox—where they're more likely to take action.

Here’s why email marketing is a must:

Ownership of Your Audience

You have to think of social media platforms like rented spaces. They can change the rules, restrict your visibility, or even shut down your account without you even having - or knowingly- done anything wrong!.

With email marketing, you have direct access to your audience without worrying about those pesky algorithms or changes in social media trends.

You own your email list, and no one can take it away.

2. Sell to a Warm Crowd

Emails allow you to connect with an already-interested audience. Unlike social media, where people are scrolling past dozens of posts, your email subscribers have opted-in. This means they're already engaged and curious about what you have to say, making it easier to build relationships and eventually, convert them into loyal clients.

You can guide potential clients through your sales funnel by offering value, sharing insights, and inviting them to connect further. So, when they're ready to book that luxury getaway, guess who they'll think of? You guessed it - you!

3. Higher ROI (Return on Investment)

Did you know that email marketing has a ROI of 4200%? That’s $42 for every $1 spent! Plus, people are more likely to click on an email link than a social media post, giving you better click-through rates and higher conversions.

Why Flodesk is my Top Choice for Email Marketing

When it comes to email marketing platforms, not all are created equal - and let me tell you, I’ve tried a lot over the years.

If I was working for a large Fintech with a dedicated email marketing team and million pound budgets (hello old corporate job), I might recommend something different. But the truth is, I am now working with fellow small businesses, who are often managing all of their marketing activity themselves or have a small, agile team with limited resources. We don’t have the time or headspace to navigate complex systems that (quite frankly) churn out clunky, ugly emails.

No, we need an easy-to-use, visually stunning platform that reflects the luxury and beauty of our services. And let me tell you, ladies - Flodesk is it.

“Tell me you’re a platform designed by women without telling me you’re a platform designed by women!!!”

Flodesk Email Platform - Easy to customise to match your brand

Here's why Flodesk is a game-changer for luxury travel advisors:

Create Beautiful Emails

Flodesk makes it easy to create visually stunning emails that reflect your brand. Think of it as the email marketing version of Instagram—gorgeous, sleek and professional.

The templates are honestly GORGEOUS and designed to captivate your audience and keep them reading…and they’re completely customisable to match your brand’s aesthetic. And, if like me, you love your cursive font, you can totally and easily use this in Flodesk.
User-Friendly Interface

The ease of use is honestly a game-changer. You don’t need to be a tech wizard to get started. Flodesk’s drag-and-drop editor makes designing and sending emails a breeze, and everything is intuitive—so no more wrestling with complicated tools!
Many of my self-confessed technophob clients have no issues logging in and using this platform without my help. And I love this for them - that they are empowered to use their own marketing tool!
Seamless Integration with Your Website

Whether you use Squarespace, WordPress or another platform, Flodesk integrates smoothly with your website. You can easily add opt-in forms, pop-ups, and even payment links directly in your emails, making it simple for your audience to take action.
Fair Pricing with No Growth Penalties

One of the most frustrating things about many email platforms is that they charge you more as your list grows. Flodesk doesn’t do that. You pay a flat rate no matter how large your audience gets, making it an ideal choice if you’re planning on scaling your business.
Clear, Easy-to-Understand Analytics

Flodesk gives you access to the data you need without overloading you with jargon or unnecessary metrics. You can easily track open rates, click-through rates, and see which emails are performing best, allowing you to quickly see which emails are resonating with your audience to refine your strategy for even better results.

How My Clients Have Benefited from Flodesk Email Marketing Platform

When I recommend email marketing to my clients, they are usually reluctant to include this in their strategy due to a previous bad experience with another email marketing platform (mentioning no names here!). Some of these other email marketing platforms are designed for email marketing experts - like a whole team to navigate - not solopreneurs or small teams who need user-friendly tools that still get results!

Once I get my clients on board and they start using Flodesk, they become raving fans and the results speak for themselves.

Here are some real-world benefits that they’ve experienced:

They Wow Their Clients

My clients have received so many compliments on how stunning their emails look. In a visually-driven industry like luxury travel, design matters, and Flodesk makes it easy to create show-stopping emails.
Increased Referrals

Beautiful emails not only impress clients—they get shared. Many of my clients’ subscribers have forwarded their emails to friends and family, resulting in new leads and even bookings.
Improved Click-Through Rates

The design and ease of use lead to better engagement. My clients have seen higher click-through rates and conversions because their emails look professional and are easy for subscribers to navigate.

Flodesk Email Platform - Create a Link In Bio Page

How You Can Use Flodesk Features to Your Advantage

Now that you know why Flodesk is amazing, let’s talk about how you can use it to elevate your email marketing game:

Create Pop-Up Forms for Your Website

Grow your email list effortlessly by adding a pop-up form to your website offering a free resource (like a travel guide or itinerary template). Flodesk makes it really easy to connect these forms to your website and start collecting and nurturing valuable leads.
Set Up Automatic Workflows to Nurture Your Audience

Flodesk’s automation tools let you create workflows that automatically send a series of emails to new subscribers. So, once your subscriber is on your list, they can receive a series of emails from you that help them to get to know you better and trust that you are an expert. Once you have set these emails up, they go out without you having to do anything - you can nurture and even convert your audience in your sleep!!
Segment Your Audience for More Personalised Content

Not all clients are looking for the same thing - some might be looking for a romantic getaway, while others might be interested in a family vacation. Personalised content is a powerful marketing trend that is becoming more and more sophisticated. But don’t worry, Flodesk has your back with segmentation tools, you can easily divide your audience into groups and send more personalised and relevant content, ensuring higher engagement & conversions.
Use Link Actions to Refine Segmentation: New Feature

One of Flodesk's newest features is the ability to create highly targeted segments based on link clicks within an email. For example, if a subscriber clicks on a link to view a blog post about Italy, you can automatically segment them into a “Italy Lovers” group. This allows you to follow up with tailored content that keeps them engaged.
Link in Bio Forms

You might have heard lots of creators on Instagram say, see “link in bio”, this is because you can’t link directly from your posts. You can only link from your profile bio. With Flodesk- rather than just having a generic link that goes to your website - you can host your most important shareable links and email opt-in form all in one place. You’ll keep growing your list while boosting traffic to your website by up to 15%!
Checkout pages: New Feature
Flodesk Checkout makes selling your services or products (think paid-for travel guides, VIP consultations, or digital downloads) easier than ever.
It offers stunning, customisable, high-converting sales pages that integrate seamlessly with Stripe for smooth payment processing. You can set up upsells and discount codes to maximise sales without needing an additional platform. The result? A streamlined shopping experience and more money into your business!

Flodesk Email Platform - Check Out Pages

How to Get Started with Flodesk

I honestly can’t say enough good things about Flodesk. tIt really is the perfect email marketing platform for high-quality, luxury, service-providers.

If you’re ready to transform your email marketing and start seeing better engagement and conversions, I’ve got you covered. You can sign up for Flodesk and get 50% off using my link here.

TRY FLODESK FOR FREE FOR 30 DAYS AND GET 50% OFF YOUR SUBSCRIPTION

Trust me, once you start using Flodesk, you’ll wonder how you ever managed without it.

It’s not just another tool—it’s a game-changer for luxury travel advisors who want to wow their clients and build deeper connections.

Go get ‘em,

Why You Need This Email Marketing Platform as a Luxury Travel Advisor

Design Beautiful Emails that people actually like getting