THE BOARDING PASS

Stop the scroll with stand out messaging that gets you booked.

your dream clients will feel seen, excited & ready to buy.

You are too dang good to be attracting the wrong type of clients, or worse, hearing crickets!

You’ve worked hard building your travel business, but let’s be honest—something’s still not hitting the mark with the right people. The enquiries are slow or from clients who just don’t get what you do or your magic. Your dream clients? They’re out there…somewhere, right?!

Are you ready to stop blending in?

Let’s be honest…

  • You’re trying to be everything to everyone, but no one’s paying attention.

  • Your messaging feels flat, disconnected, or “meh.”

  • You know you need to find your niche, but every attempt leaves you more overwhelmed.

  • You’re pouring your heart into your business, but clients still aren’t knocking.

The truth?
Without clear, magnetic messaging, you’re just another voice in the noise.

Imagine this instead…

  • Your messaging resonates so deeply that your dream clients think, “This was made for me.”

  • You have total clarity on who you serve and how to speak to them.

  • Every Instagram post, email or website update feels aligned, impactful and on-brand.

  • Clients are coming to you because they see you as the obvious choice.

This transformation starts here.

  • "From my very first call with Claire, I knew that she was the kind of intervention my business needed. She just ‘gets it’, she gets to know you, asks you about your goals long term, and then she begins to work her magic. I cannot recommend Claire enough.”

    NICOLE

  • "We have not only had so much positive feedback since the new website went live, we have seen a significant increase in enquiries. Thank you SO much. We're all over the moon,

    JOSIE

  • Working with Claire has been an absolute dream, she is a creative genius and I’m over the moon with my new branding and website. The process from start to finish was really enjoyable and it was great seeing the new brand come to life. "

    KELLIE

  • "Claire, I have to you...the recent clients who I did the proposal for, one of them told me how incredible the new website is, and she showed it to someone else to refer me as they were like OMG that WESBITE!!

    NICOLE

  • "I’ve loved working with Claire, she totally understands my brand and ideal client so has been a dream. The end result is AMAZING. Claire goes above and beyond with everything she does! Her enthusiasm for her work and your brand is infectious so I always get off a call with her feeling so motivated and excited for what's to come.!"

    ANASTASIA

  • "I have locked in 7 new itineraries for next year in the past two weeks. That's a record. This stuff works!!!"

    NICOLE

Introducing

The Boarding Pass

Own your niche, captivate your audience and watch the enquiries roll in.

This done-for-you messaging package is for you if you’re ready to feel confident in your brand, speak with clarity and finally connect with the people you know you’re meant to serve.

We’ll tap into your niche, define what makes your brand unique, and craft your whole messaging suite so that your marketing resonates so deeply your clients feel like you’re reading their minds.

Are you ready to start showing up with messaging that’s authentic, powerful and undeniably you?

THE BOARDing PASS

What’s Included?

  • 90- Minute 1:1 session where the magic starts to happen.

  • We’ll nail your niche! We’ll define exactly who you’re talking to—their needs, desires and challenges.

  • We’ll then define your unique brand voice and how you will talk to your clients, ensuring consistency across all your messaging.

    • Elevator Pitch: A concise, compelling summary of who you are, what you do, and why it matters—perfect for intros, networking, or your website.

    • Instagram Bio: A punchy, clear bio that reflects your personality and hooks your audience instantly.

    • 10 x Custom Instagram Captions: Ready-to-use captions that align with your brand voice and engage your audience.

    • 1 x Email Welcome Sequence: A series of 5 emails designed to nurture your audience, build trust, and inspire action from the moment they connect with your brand.

    • Content Themes: Four strategic themes for long-form and social media posts to keep your content fresh, aligned, and consistent.

    • Website Homepage Copy: Crafted to grab attention, communicate your unique value, and guide your audience to take action. Includes:

      • Headline: A bold, scroll-stopping statement.

      • Subhead: A short, enticing description of your offering.

      • Core Benefits: What sets you apart and how you solve their problems.

      • Call-to-Action: Words that inspire action and drive engagement.

  • Your content needs to be strategic, not just beautiful. These pillars will guide your content creation, ensuring you deliver value, build trust, and attract the right clients. We’ll craft a balanced content strategy that keeps your audience engaged and booking.

Add-On Templates

  • Gorgeous, fully branded templates that make posting effortless and keep your visuals polished and cohesive.

  • A sleek, high-converting email template designed to match your messaging and make sure your emails are just as impactful as the rest of your brand.

Let’s supercharge your brand’s presence and make sure your messaging isn’t just magnetic — it’s unforgettable. These template add-ons will help you maximise your messaging and streamline your content creation.

How it works…

  • 1. Check-In

    Onboarding

    We’ll start by giving you access to your client portal, where you complete your onboarding forms and schedule your session. This step ensures everything is set up and ready before we dive into the strategy session.

  • 2. Take Off

    90-Minute Strategy Session

    In this session, we’ll uncover your niche, define your ideal audience, and clarify your brand’s voice. By the end of this call, you’ll feel energised and confident in your brand’s unique positioning.

  • 3. In Flight

    Sit Back and Relax

    This is where the magic happens. I’ll tke all the insights from our session and get to work on your deliverables. From crafting your messaging framework to nailing your tone of voice, I’ll handle it all here.

  • 4. Arrival

    Delivery Day

    Your final deliverables will be presented in a polished, easy-to-digest PDF and Google Sheets. You’ll have everything you need to implement your messaging immediately and start connecting with your dream clients.

Oh hey!

I’m Claire Moorhead.

marketing STRATEGIST + YOUR NEW business bestie.

With over 15 years of experience in brand and marketing— and four years of running my own successful business — I know firsthand that authenticity is everything. I didn’t grow my brand by following trends or trying to appeal to everyone. I did it by showing up as me and speaking directly to my people.

I’ve worked in industries where everything is a commodity—except connection. Your personality, your voice, the way you make people feel—that’s what sets you apart. When people trust you, they buy from you. Get your messaging right and you’re unstoppable.

We’ll turn your brand’s voice into a magnet—so the right clients don’t just find you, they feel you. They trust you. And they can’t wait to say, “Yes, sign me up!”

You ready to create messaging that moves people—and gets you booked? 

What you’ll get from working with me…

Clarity

You’ll finally have a crystal-clear message that speaks straight to the hearts (and needs) of your dream clients. No more confusion or guessing games.

Consistency

I’ll make sure your messaging is on point across every touchpoint — Instagram captions, email copy, your website, even how you introduce yourself. No more mixed messages or disjointed vibes.

Confidence

When your messaging feels spot-on, you’ll show up with next-level confidence. Whether you’re pitching to high-end clients, posting on Instagram, or sending that first email - you’ve got this!

Investment

Pay in 1

£750

with templates

£1,050

PAY IN 2

£375 x 2

with templates

£525 x 2

FAQs

  • Boarding Pass is designed to deliver results quickly. You can expect everything to be completed within 5-7 business days after our strategy session.

  • No problem! That’s exactly what we’ll define during our strategy session. By the end, you’ll have total clarity on who your dream clients are.

  • No, The Boarding Pass is designed for established brands that are ready to refine and elevate their messaging. If you’re launching a new business, check out our Ready for Take-Off package.

  • Yes, you can pay in 1 or 2 instalments.

Got more questions?

Let’s stop the scroll and stand out.

Your messaging is literally the only way to speak to your dream clients’ hearts (and pockets!)

Are you ready for take-off?

Book a Discovery Call

IT’S IMPORTANT TO VIBE WITH THE PEOPLE WE WORK WITH.

Let’s find out if we’re a good match during a 20-minute, no strings attached, discovery call.

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