THE online destination
Turn visitors into dream clients with a beautiful website that finally sells your expertise.
CUSTOM WEB DESIGN FOR LUXURY TRAVEL BRANDS — in six weeks.
Your brand needs more than a link in bio, it needs a destination.
Because a handful of Instagram posts and a contact email aren’t enough to win the trust of high-value clients. In the luxury travel space, your website isn’t a “nice-to-have, it’s your digital handshake, your showroom, your portfolio.
It’s where your expertise, taste and connections are on full display, making the right clients want to work with you before you’ve even spoken.
Why You’re Not Getting the Clients You Want*
*yet! Are you?…
Relying on social media or a dated website that doesn’t reflect the level you work at?
Struggling to put into words what makes you different from every other advisor?
Attracting enquiries that aren’t from the clients you really want to work with?
Tired of leads who are price-shopping instead of valuing your expertise?
Wondering why your online presence doesn’t match the calibre of trips you design?
If you’re nodding along, it’s not because you’re not good at what you do — it’s because your website isn’t doing the heavy lifting for you.
Imagine this instead…
Your website is a polished, high-end space that instantly reflects your expertise and the level you work at.
Your unique approach, connections, and value are crystal clear — and impossible to copy.
Every enquiry comes from a client who’s a perfect fit for your style, destinations, and way of working.
Leads already understand your worth, so the conversation starts with “When can we begin?” instead of “How much do you charge?”
Your online presence inspires confidence, excitement, and trust — making clients want to work with you before you’ve even spoken.
That’s the power of having a strategic, story-driven website built for the luxury travel market.
Introducing
The Online Destination
Your Luxury Travel Brand’s corner of the internet
If social media is where people first discover you, your website is where they decide if you’re the one.
The Online Destination is a strategic, story-driven Squarespace website designed exclusively for luxury travel advisors and high-end travel brands.
It’s part luxury brochure, part personal brand showcase — built to:
Reflect the true calibre of your expertise
Make your value clear and undeniable
Inspire the right clients to enquire with confidence
No generic templates. No messy booking platforms competing for attention. Just a beautiful online home that feels like you — elevated, intentional and built to convert browsers into dream clients.
What’s Included…
Oh hey!
I’m Claire
marketing STRATEGIST + YOUR NEW business bestie.
With over 15 years in brand and marketing — and four years running my own successful business — I’ve learned that a website isn’t just about looking good, it’s about converting the right clients.
I’ve spent years creating sites that don’t just sit online, but actively work for the business behind them — building trust, showcasing expertise, and guiding visitors to take action. And here’s what I know for sure: it doesn’t have to be complicated or cost the earth to get results.
That’s why I created The Online Destination — a service that delivers a beautiful, strategic, story-driven website that reflects the real essence of your brand, speaks directly to your ideal clients, and makes them want to work with you.
No unnecessary tech. No inflated agency fees. Just a refined, effective online representation of what you do — built to inspire, impress and convert visitors into dream clients.
Investment
Pay in 1
£2,750
PAY IN 2
£1,400
x 2
PAY IN 3
£950
x 3
Add-On Options
-
3 x Blog Articles (SEO-friendly & on-brand) – £450
-
Flodesk Integration (custom sign-up form + automation) – £225
-
(Calendly or Acuity setup & styling) – £150
-
From £175 per page
The Process
Week 1 —
Strategy & Planning
90-minute deep dive session to explore your brand, ideal client, and goals for the site.
We create your site map, content plan, and decide how to best showcase your expertise and services
You’ll share your brand assets (logo, colours, photography) and any existing content.
Week 2 —
Storytelling That Sells
We write your website copy in your tone of voice, crafted to speak directly to your ideal clients. Copy includes all five main pages.
You review and approve the messaging before we start design. Sometimes people prefer to see copy in situ and we can work like that too.
Weeks 3–5 —
Design & Build
First, I’ll create a visual design concept in Canva so you can see exactly how your site will look and feel before we start building. Once approved, I’ll bring it to life in Squarespace.
Your site will be fully mobile and tablet responsive, and we’ll refine it together with up to two rounds of revisions.
Week 6 —
Launch & Training
I’ll finalise your site, complete all checks, and either host a 30-minute live training or send you a recorded walkthrough so you can confidently make updates yourself. Once we launch, you’ll have 14 days of post-launch email support for any questions or tweaks.
Client Case Studies
Bono Events International
Brand Messaging + Full Custom Web Design + Marketing Management
Sarah Sturges Travel
Logo Design + Brand Messaging + Full Custom Web Design
FAQs
-
If you’re serious about building a luxury brand and attracting the right clients, a website is a must. Social media is great for visibility, but it’s not enough to convert high-value clients on its own. Your website is your digital home — the place where your expertise, personality, and services are presented without distraction. It builds trust, communicates your value, and makes it easy for clients to say yes to working with you.
-
The Online Destination includes 5 core pages: Home, About, Services/Destinations, Blog/Travel Journal, and Contact — plus your tech/legal pages.
If you need additional pages, we can absolutely add them for from £175 per page. -
Having tried and tested lots of platforms, Squarespace is perfect for luxury travel businesses because it’s beautiful, flexible, and easy to update without needing a developer. Once your site is live, you’ll be able to make changes yourself — no complicated tech or ongoing agency fees required.
-
Yes — it’s an incredibly valuable tool for SEO and for showing your expertise. Posting destination features, travel tips, and client stories helps you appear in search results and gives potential clients a taste of your style and knowledge.
-
Yes — I’ll provide SEO-friendly copy as part of your package. This means the right keywords will be used naturally in your text, and your site will be optimised with meta titles, descriptions, and headings so it’s ready to be found by your ideal clients.
-
Professional photography is ideal for a luxury brand, but it’s not a dealbreaker. I can recommend ways to source beautiful, on-brand images (including premium stock options) so your site still looks polished and cohesive.
-
If you don’t yet have a clear brand identity — logo, colour palette, photography — we can fix that before your website project begins. I can either quote to do this for you or connect you with trusted designers I work with regularly. This way, your website will be built on strong brand foundations and feel completely cohesive.
Got more questions?
Your clients are investing in more than just travel - they’re investing in you - your website should show them why you’re the right choice
….and earn their trust instantly.
Book a Discovery Call
IT’S IMPORTANT TO VIBE WITH THE PEOPLE WE WORK WITH.
Let’s find out if we’re a good match during a 20-minute, no strings attached, discovery call.
Instagram is my Jam
