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How to get more conversions through your content marketing

If you’re looking for the most authentic way to get more of your ideal clients, content marketing is for you. With a little bit of time and effort (and a good plan of action), you can create content that’s valuable for your ideal clients, proving that you are the expert at what you do. In…


How to create an unstoppable marketing mindset

Marketing yourself is one of the most important things you can do as an entrepreneur and business owner.
But, what most people don’t know is that your marketing won’t go anywhere if you don’t have the right mindset. Why? Because you will get in your own way!


What are the different types of content marketing?

Content marketing is a powerful tool for building relationships with your audience and getting them to take action. But what is content marketing exactly? And how do you know which type of content works best for your brand?


Why is content marketing important?

Whenever I’m asked to provide a social media strategy or a marketing strategy, I almost always deliver this alongside a content strategy. They go hand in hand and that is why I will always be a fan of content marketing.  Yes, it’s playing the long game and won’t provide you with quick wins (necessarily), but…


Why mums make the best CEOs

If you’ve ever seen a job advert for a CEO, the skills and experience required can bear a remarkable resemblance to what us mums do on a daily basis.  Think about it…they both provide their own challenges, they both set high expectations for themselves and others, and they both help individuals learn to act and…


What is a personal brand shoot and how can it help your business?

What’s a personal brand shoot? Ok, firstly, your personal brand is YOU. You are the brand and so your personal brand photo shoot is essentially a collection of photos of you that you can use professionally to communicate who you are and what you’re about. Why is this important? Did you know that photos with…